MTN Group released its 2017 annual results last week and as usual they did not disappoint.

Focusing on the result of the Nigerian entity, MTN raked in a whopping N1 trillion in 2017 alone, with about N240billion of this revenue coming from data and digital

Data revenue alone earned N127 billion a monstrous 86% increase year on year.

Credit: Ugo Obi- Chukwu.

1 Trillion Naira revenue in 2017 from Nigeria alone?

I’m more interested in the data revenue  which is super impressive considering the shrinking purchasing power of Nigerian consumers

This financial result shows that Nigerians spend part of their day online and they mostly rely on MTN data to make this happen and the company in turn smiles to the bank at the expense at our addiction to the internet.

This validates what I have come to learn about making money in this part, if you want to make money in Nigeria, sell value that Nigerians can’t do without daily regardless of the state of the economy.

They will buy while you own is to smile to the bank.

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